Jeshta Packaging Design System
Building a Cohesive Packaging Experience for a Growing Personal Care Brand
Jeshta
Project summary
A packaging design system created for Jeshta’s personal care range, focused on building a consistent, trustworthy and shelf-ready brand experience.
| Client | Jeshta |
| Service | Packaging Design |
| Industry | Personal Care & Wellness |
| Duration | 3 Months |
| Role | Brand Strategy, Packaging Design, Visual Identity |
| Deliverables | Packaging System, Label Design, Product Mockups, Brand Guidelines |
The Challenge
Jeshta offered multiple products across baby care, skincare, haircare and wellness categories. The challenge was to create a scalable packaging system that maintained brand consistency while allowing each product to retain its own identity and category distinction.
Goals & Objectives
- Establish a recognizable packaging system
- Improve product shelf visibility
- Create category differentiation
- Enhance consumer trust through design
- Develop a scalable packaging framework
Research & Discovery
- Personal care market analysis
- Packaging competitor benchmarking
- Consumer purchasing behavior study
- Material and print feasibility review
- Retail shelf placement analysis
Solution
We developed a modern packaging ecosystem that balances simplicity, functionality and visual appeal. The system uses consistent branding elements, clear information hierarchy and category-specific color cues to improve recognition and customer experience.
Visual Showcase
Process Timeline
Deliverables
- Packaging Strategy
- Label Design System
- Product Mockups
- Print-Ready Artwork
- Brand Packaging Guidelines
Technologies & Tools
Results & Impact
Improved product family consistency
Enhanced shelf visibility
Stronger brand recognition
Better product differentiation
Scalable packaging system for future launches
Client Feedback
“The packaging system successfully unified our product range while giving each category its own distinctive presence and personality.”
— Jeshta Team
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